It’s a way of adding some sparkle to the world of online gift-giving. Giftie is a way to digitally wrap presents that you’ve chosen in online stores. Your friend can then unwrap them using their smartphone. After they’ve unwrapped, Giftie can help your friend to alter their present without having an awkward conversation about how you’ve chosen the wrong size or colour. The delivery of their physical gift is then triggered. This means you’ll never have to worry about giving the wrong gift ever again!